Email marketing is one of the quickest forms of communication. It enables you to provide customers with immediate information and also allows instant access to their replies and queries.
With email marketing, you can receive responses to your marketing campaign within 1 to 3 days. This is a really short turnaround time, especially when compared to the speed of direct mail campaigns which can take up to 12 days for a response.
Email marketing allows convenient placement of links to important products and services; placing links within your emails in a location most likely to grab the reader’s attention is an easy way to boost revenues.
Email marketing makes it is possible to update email lists quickly. Using emails also enables comments, queries and feedback to be updated quickly, allowing easy management of the inbox! Also, email campaigns contain links to subscribe and unsubscribe, which makes it convenient to separate interested subscribers from the disinterested ones.
Your email is organized and has an appearance that is befitting a company or organization that is professional.
Because you can use custom fields to sort and segment your contact list into smaller lists, you tailor your promotions effectively by demographics.
Email Marketing is cheaper than traditional mail because there is no postage to buy.
There is no paper to print and ink is not involved in your communications.
With all these great advantages, it is quite clear that email marketing campaigns are the future of small businesses. Don’t miss out on its benefits; go ahead and create an email marketing campaign right away!